Partnership between Meru County and Kevian Kenya Limited Towards the Mt Kenya Run Championship

 

This morning Governor Kiraitu Murungi  has launches a partnership between Meru Government and Kevian Kenya Limited led by Managing Director Dr Kimani Rugendo at their Nairobi factory. Kevian manufactures Mt Kenya bottled water, Pick n Peel juices as well as both Afia fruit juices and Afia Energy drink.

Kevian gave a sponsorship of Ksh 10 million towards the Mt Kenya Run championship that is slated for February 22nd at the Kenya School of Adventure and Leadership (KeSAL), which is 2, 811 metres above sea level. The 12kms athletes will go up to 3 128 metres.

  • The company will be both our presenting and hydrating partner through their beverages range of brands, and also the medals awarded to participants and winners will be produced by Sterling Craft, Kevian’s sister company.

The funds collected will go towards establishing a fully fledged Meru Cancer Institute, conservation and boosting tourism.

Unfortunately, Meru county is experiencing increased cases of the cancer scourge, especially the alimentary canal related cancers. It is therefore high time for us to establish the causes as soon as possible.

Ten ambassadors, UN team, elite runners among others have already confirmed that they will be participating in the event. Registration is ongoing at mtkenyarun.co.ke and will be closing on February 14th.

 

#KevianPartnership
#MtKenyaRun
#FightingCancer
#MakingMeruGreat

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Meru County Roots For Ecotourism With Locals To Boast Revenue

County Government will continue rooting for ecotourism, a sustainable development approach that will enhance utilization of forest resources, for socio-economic growth of the County.

Speaking at Gitoro after a consultative meeting with community based tourism organisations officials from Mt. Kenya Tourism Circuit,
CEC incharge, Maingi Mugambi, said the government is working with Community Forest Associations in the rich plans to maximally exploit county forest resources as a tourism potential. Imenti Forest is one of them targeting Sacred Lake Nkunga, elephants maternity and King Muuru, for enhanced domestic and international tourism.

CO Tourism Titus Murungi, pointed out ecotourism as being one of the major source of revenue from which residents can benefit directly.

Francis Kiogora, Secretary, Nkunga Sacred Lake, hinted the economic potential Nkunga will have to the community once improved.

  1. “County leadership has come as a savior, we’ve never seen such development measures. We, the community, will assist the county government implement the agenda for Nkunga product enhancement.”
    #ImprovingTourismInMeru
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NMG sign MoU with Meru County to Support MT Kenya Run-in Meru 2020

Meru county government signed a memorandum of understanding with the Nation Media Group led by the CEO, Mr. Stephen Gitagama and his colleagues, who will be among the key sponsors on the Mountain Running Championship.

Further, the management of the Credit Bank, led by the CEO Madam Betty Korir met with county officials to explore ways in which they can support Meru County ahead of the coming Mt. Kenya Run – Meru event, whose main focus is to promote tourism and raise funds to set up a Cancer Institute in Meru.

It was discussed, in a separate meeting with Ms. MaryAnne Mwaura, the Public Affairs Head – East Africa and the Citi Bank CEO Mr. Martin Mugambi, ways in which they can partner with Meru County to support subsequent Mt. Kenya Run events as well as the upcoming one.

“We are looking forward to partner with different stakeholders to establish the Meru Cancer Center, which is aimed at providing screening services in order to accord opportunities for early detection as well as treatment.” Said Deputy Governor, Titus Ntuchiu

Meru has, in the recent past, been ranked among the top counties with unusually high numbers of cancer diagnosis made and therefore the funds collected on February 22nd 2020 during the Mt. Kenya Mountain Run, will go towards establishing the cancer Institute, conservation and promoting tourism.

#Mt.KenyaRunMeru.

#DiscoverMeru

 

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